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Better than the seedless watermelon: Room temperature ice cream

September 3rd, 2009. By Dave. 9,353 views.
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Ben and Jerrys...warm?

Ben and Jerrys...warm?

Many Gen-Y’ers have no memory of seeded watermelons.  In fact, you would have to look long and hard to relive the glory days of spitting out those small black slippery suckers on hot summer afternoons.  I suppose we all owe a debt to those scientists who relieved us from the need to eat nimbly while devouring a watermelon, scientists who, per Jerry Seinfeld, somehow decided to give up careers looking for the cure to cancer to instead fight the war on pt-tooing out seeds.

But I digress.

Unilever, owner of Ben and Jerry’s (Surprised? It happened 9 years ago) is looking to sell you warm ice cream.  It has a team of scientists looking into the prospect.  Why?  To help reduce or eliminate the need for keeping their very expensive ice cream frozen before you buy it.  Why? Because keeping things frozen for long periods of time not only costs energy, but ultimately yields a high carbon footprint.  Unilever figures, if they can sell you warm ice cream that you freeze when you get home, the environment wins.  Big.

Though the scientific work required to make this happen won’t likely earn anybody a Nobel, it may, someday, earn some gratitude from a polar bear or two.

Source: TimesOnline

Business and Politics

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